overview
Structural Concepts is a company that specializes in designing and manufacturing commercial refrigeration and food display solutions.
They are known for their high-quality refrigerated display cases, deli cases, merchandisers, and other food service equipment. Their products are commonly used in various settings such as supermarkets, convenience stores, restaurants, and cafeterias to showcase and preserve food items while maintaining optimal temperature and freshness.
Structural Concepts focuses on providing innovative and customizable solutions to meet the specific needs of their clients, whether it's for displaying deli meats and cheeses, bakery items, beverages, or other perishable goods. They strive to offer energy-efficient and environmentally-friendly refrigeration options, staying at the forefront of industry trends and technology.
design
New branding, powerful integrations, last client relationship
The Structural Concepts website underwent a transformative rebranding and custom development, establishing a new framework and infrastructure to enhance overall performance. An innovative user experience was designed, focusing on dynamic functionalities such as the interlinking of downloads and resources, significantly improving how products were presented and discovered.
These changes not only elevated the user experience but also better aligned the website with industry-specific needs. The revamped site now effectively supports the sales team by capturing leads more efficiently and directing them to relevant products, offering a tailored journey for each visitor.
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Bridging product and company messaging
Incorporating completely new branding to bring life to SCC
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Full product restructure
Two level product browsing that gets down to the nitty-gritty of a customer's needs across markets
Hubspot integrations to ensure customers are reaching SCC and the company remains proactive
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Made for internal teams, prospective clients, and long term partners
